We created a new corporate logo in connection with the October 2010 launch of TV TOKYO Holdings Corporation (a three-way merger between TV TOKYO Corporation, BS Japan Corporation and TV TOKYO Broadband Entertainment, Inc.).
We combined "HD"-representing Holdings-with the well-known TV TOKYO brand identity. This new logo communicates trust and dignity in TV TOKYO Holdings as the leader of the TV TOKYO Group. The typeface selected for the HD lettering represents our flexibility and sensitivity as we take on the challenge of this new era in broadcasting. The gray of the TXHD represents our dignity and ability to make calm decisions as we read future events in our environment.
