Making tomorrow just a little brighter
To reach each and every one deeply,
warming hearts, igniting passions and
making tomorrow just a little brighter.
To challenge norms and create new and
unseen forms of ‘Omoshiroi’ together.
DeeplyTo reach deep into people’s hearts
CloselyTo always be by our viewers’ side
OmoshiroiTo challenge norms and establish our own perspectives
TrustilyTo always be trusted by our viewers and partners
ExtraordinarilyTo go beyond what we thought was possible