Medium-Term Management Plan 2025

Note:This document has been translated from the Japanese original for reference purposes only. In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail.

TV TOKYO Holdings Corporation hereby announces that it has formulated the Medium-Term Plan 2025 as described below.

The Medium-Term Plan 2025 (spanning FY2025 to FY2027) presents strategies and specific initiatives in line with the TV TOKYO VISION 2035, a long-term vision of the TV TOKYO Group, which was recently formulated, and covers the first three years of the period of 10 years set forth in the long-term vision.
The Group has been leveraging the growth of anime and streaming to promote profit structure reforms not reliant solely on its broadcasting operations. We have now redefined the animation and streaming businesses as our first growth engine, and will accelerate reforms by positioning TV TOKYO BIZ, Synapusyu and FAST*, which are expected to grow going forward, as our second engine. The TV TOKYO Group will evolve into a global IP media group by further strengthening its content creation capabilities and focusing on the global development of its content IPs (intellectual properties). We will promote sales reforms, actively utilize AI and other technologies, and further improve productivity through the application of DX to core systems, an area in which we have made major investments. We will respect human rights, including those of our customers, and continue to be media trusted by society.
* We are expanding our content steaming through FAST (Free Ad-supported Streaming Television) centering on overseas markets.

— The First Step Toward TV TOKYO VISION 2035 and Global IP Media Group TV TOKYO —

1. Strengthen content capabilities and deliver content through all possible channels
   • Create large numbers of original hit content IPs (intellectual properties)
2. Accelerate global development of all content, centering on anime
   • Focus on increasing overseas profitability of NARUTO/BORTUO and promote major overseas projects
3. Sell everything that can be sold and promote sales reforms
   • Strengthen total sales and digital marketing, not just broadcasting
4. Raise the level of streaming AVOD/SVOD and promote revenue diversification
   • Utilize FAST to create and monetize global hits
5. Continue to focus on trustworthy economic reporting and make it a core of future growth
   • Strengthen economic content to increase TV TOKYO BIZ subscribers
6. Speed up new business development
7. Evolve with cutting-edge technology to become a leading-edge AI-utilizing company
   • Connect DX (digital transformation) to earnings growth
8. Promote sustainability and respect for human rights
   • Promote human rights due diligence based on the TV TOKYO Group Human Rights Policy
9. Strengthen recruitment of highly-skilled human resources to make TV TOKYO a place where employees can play active roles for many years
10. Accelerate growth and efficiency to strengthen the profitability of the entire Group